Aditya Ahuja

and design aesthetic led to the rejuvenation of a moribund industry and a revival of the craft of fine dhurrie weaving in India. In turn, Aditya’s father dedicated over a decade to working with karigars (craftsmen) to create intricate dhurrie rugs for the company's discerning clientele. His obstinate will and production acumen transformed the hand loom fabrication process, enabling the production of detailed patterns on incredibly large single-piece custom rugs. Alongside him, Aditya’s mother focused her efforts on the manufacture of chain stitch rugs and crewel embroidery from the hills and valleys of Kashmir. Her detail-oriented approach and Swedish aesthetic also led her to design, helping fashion some of the company’s most iconic pieces.

It is no wonder then that Aditya Ahuja’s first memories are of leaping from carpet pile to carpet pile at his grandfather’s home-furnishing showroom in Mumbai, India. Nor is it especially surprising that excursions with his family often dovetailed into design explorations – spending hours in clothing stores examining quality and fibre, talking about colour and feel, rather than trying on shirts and trousers. Naturally, Aditya joined his grandfather’s company, SHYAM AHUJA, right out of college. For over a decade, Aditya worked and learned alongside his grandfather in New York, imbibing a singularly important lesson – quality above all else in production and understated elegance and simplicity in design. While working his way up to CEO and Director of SHYAM AHUJA, he also had the good fortune to interact with some of the finest interior designers and architects in North America, allowing him to expand his burgeoning design knowledge and fine tune his own singular interior aesthetic.

His first individual venture, ADITYA AHUJA, is truly but an excuse to continue fascinating over design. His hope to showcase the beauty of Indian pattern and textile in new and exciting ways, just as his family always has.

heritage – creating a design identity that is subtle and light, playful and colourful, detailed and elegant. Our collections are inspired by age-old Indian patterns, reimagined and reworked to fit a modern Scandinavian aesthetic. They are manufactured using traditional Indian handloom techniques with natural fibres to give you a product of impeccable quality and ensured sustainability. We hope that our patterns make you smile and that our products reintroduce you to an Indian design to revel in.

Our Production Process: Our process is based on a simple aim – quality above all else in production. This fundamental principle determines every facet of our manufacturing. For us, this means sustainable practices, pure fibres, traditional hand loom techniques and exceptionally detailed finishing. Hand printing, hand quilting and hand stitching produce singularly distinctive pieces. Each textile is intrinsically one of a kind – a showcase to the skill and craftsmanship of the Indian karigar.