Country Clay
Country clay is India’s sustainable and affordable luxury brand embracing our Indian roots, our Indian soil, and our desh ki mitti which is quintessential in all our carefully handcrafted products.
Country clay was born of a dream
Country clay was born of a dream
to turn ideas and imaginations into tangible product innovations. We at country clay have an affinity for exploring new materials and processes to create what our customer wants.
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"The Indian handicraft industry is the second-largest income generator in the rural sector. But unfortunately, due to the advent of mechanized goods and industrialization, this sector faced many repercussions. This resulted in mass unemployment in the artisanal community of India, and also a major loss in the tradition of Indian handicrafts. Therefore, to resolve this prevailing issue, our startup country clay came into existence to revive the dying art of ceramic pottery in India as our
primary objective. We are a sustainable luxury brand started in April 2021 with a dream to make homes look good and minimise everyone's effort in search of quality. Our vision is to become a hub for pottery arts from other states of India such as Jaipur blue pottery, black clay pottery, terracotta, etc. While being a plastic-positive brand and produces ranges which are completely natural and free of any chemicals/ toxins. Our studio pottery collection moves beyond the potter’s wheel to create design collections that suit modern design aesthetics. Moreover, they are fired at more than 1200º c making them food and microwave safe. The most important feature of our ceramic products is that our colours will never fade or corrode with citrus or other foods. So, your grandkids can inherit your collection. They are scratch-resistant too."
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We use recyclable PET and glass in our packaging. Our outer packaging has always been in biodegradable cartons made of FSC-certified paper. We are using paper cushions for the products inside the cartons box.