DITI
The brand ‘DITI’ started with a very simple idea of creating small accessories using and experimenting with different materials available around me and material I would find during my travels, like; fabric, wood, stones from the riverside,
newspaper etc.
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I started creating small hair accessories using handmade leftover fabric I’d find anywhere. I developed an immense love for handmade fabric, and I just could not see it go to waste. After graduating, I took up various experiences and projects in the field of design and got back to creating accessories using fabric. It was my first exhibition which gave me a real break to introduce my pieces to the people. That experience was my calling to start my venture, I was earning from my commercial
projects and invested in my brand. DITI believes in telling a story through bold and statement fashion and home art pieces by using a variety of materials, like discarded fabric from local boutiques and tailors, hand woven fabric from craft-people and jute. Each piece tells a story through its process, taking inspiration from local communities and inspirational figures and emotion using a variety of materials. As we see the world gradually shifting to fast practices, DITI appreciates the slow and handmade process of creating products, from sourcing fabric from craftsmen to creating each product by hand. Paying attention to small details and turning complex inspiration into simple design.
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We believe packaging plays an essential role hence we package our handmade products in fabric bags we create at our studio using leftover fabric scrap we collect from local tailors.