Michelle Alexander
Michelle Alexander is a bridge segment fashion jewellery brand that was started to create high quality statement jewellery at a reasonable price-point. Our aesthetics can be defined as incomplete works of art, with carefully crafted imperfections
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Michelle Alexander was started by the brother sister duo Rohan and Mihika Raj Agarwal. While doing research, the duo found a gap in the market for high-quality affordable fashion jewellery and that is how the brand started. When the brand first started, brand packaging and brand identity was the focus. The brand’s values and goals was to be sustainable and also create pieces which are heirlooms that can be passed down to generations, which would put the brand in the slow fashion category. The
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The brand is 100% plastic free and that is something we pride ourselves in. The boxes are all made of paper, even the bubble wrap to protect the product is of paper. Even though having plastic packaging would be cheaper, they would not be sustainable, hence we changed our packaging to make it more eco-friendly.
40% less carbon emissions
65% less plastic pollution
