Paakshantar
We believe that a small change in our lifestyle will have a huge and a lasting impact on our water ecosystems as well as our own health.
We are a zero-waste social enterprise based on a circular economy model that works on water
We are a zero-waste social enterprise based on a circular economy model that works on water
conservation by creating region specific, local and 100% natural products* that don’t pollute water on usage. The backbone of it being the local women who work on this as their livelihood. We empower them with these lifelong livelihood skills, which they use to further empower the urban populations towards leading a healthy lifestyle.
*Most of our ingredients are edible and found in kitchens, rest are 100% natural, sourced directly from trees & plants.
Thank you for choosing inconvenience!
At MaPani, we have created products that don’t lather, froth, whip-up cream or have a fancy smell. We have created products that nourish and strengthen your skin, hair, and teeth, clean your homes – glassware, crockery, floors, and utensils; and they do so with kindness.
Our products are safe enough to be trusted for babies, pregnant women, the elderly, and your plants and garden.
Once the product is washed after being used, it gets mixed with water but doesn’t dissolve in it. This water can be directed to fields (in case of a rural setting) or collected and disposed of on plants / mud. The product particles will get mixed in soil and form manure, while the water will seep through the layers of soil and reach the aquifer without any contamination.
Alternatively, the water mixed with product particles, can be passed through a simple filtration system which would separate water from the particles and give back the pure, clean water that was used – this can be stored and reused or discharged into rivers.
Thus, conserving our rivers and her ecosystems.
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*Most of our ingredients are edible and found in kitchens, rest are 100% natural, sourced directly from trees & plants.
Thank you for choosing inconvenience!
At MaPani, we have created products that don’t lather, froth, whip-up cream or have a fancy smell. We have created products that nourish and strengthen your skin, hair, and teeth, clean your homes – glassware, crockery, floors, and utensils; and they do so with kindness.
Our products are safe enough to be trusted for babies, pregnant women, the elderly, and your plants and garden.
Once the product is washed after being used, it gets mixed with water but doesn’t dissolve in it. This water can be directed to fields (in case of a rural setting) or collected and disposed of on plants / mud. The product particles will get mixed in soil and form manure, while the water will seep through the layers of soil and reach the aquifer without any contamination.
Alternatively, the water mixed with product particles, can be passed through a simple filtration system which would separate water from the particles and give back the pure, clean water that was used – this can be stored and reused or discharged into rivers.
Thus, conserving our rivers and her ecosystems.
Consider this: One 5 ml discharge from a pump-action shampoo bottle is the most convenient way to irreversibly and irreparably pollute up to 20 litres of fresh-water in a single-shot. Soaps, washing powders, and tubes of toothpaste do exactly the same – lead us to discharge large volumes of frothy, soapy waste into an already-burdened sewage treatment system. And waste-water recycling merely ‘lessens’ the pollution in water. Now imagine that in India, we consume 770 million kg of
soap, 220 million Kg of toothpaste, and 194 million kg of shampoo each year. Can you fathom the impact on water? Well, what if we could prevent the pollution at source? About Us: We are a bunch of architects who have spent over sixteen years helping develop, and capacity-build on ‘green’ (eco-friendly) buildings. During our journey, we discovered that waste-water recycling plants do not stand a chance against the massive influx of water pollutants – discharged daily from homes and factories. Clearly, there were two things that needed to be done immediately: a. Alter people’s perceptions towards water. b. Begin with self and home care products. To our delight, we discovered simple recipes for body-care and home-cleaning products that we can create using items that are usually found in our kitchens, and cause no harm to water. For generations, these formulas have rested in the caring hands of mothers and grandmothers. We also discovered that the claims of benefits of these recipes for skin and teeth did hold water (no pun intended). It is unfortunate that over the past decades, their popularity has diminished. The contest is being won by the convenience offered by factory-produced bathing soaps or shampoos. Why ‘MaPani’? The brand name ‘MaPaNi’ is a combination of three notes of the sargam, and a tribute to mothers and water. Ma represents the originator and the creator of life, including our source mother, Pani or water, which also sustains life. MaPani’s Vision Our work has helped revive faith among individuals and communities in three key things – Mother, Water, Worship. Through our awareness programs, communications and products, humanity has freed water bodies across India and the world, from harmful chemicals, detergents, surfactants, and lyes. Water is now free to be the mother, as it was as recently as half a millennium ago, to myriads of living beings. We can now drink water from any water body, anywhere, and have faith that it shall nourish us and our future generations to come. MaPani’s Mission We are on a mission to change the way people think about water. We are creating sustainable livelihood opportunities, to handcraft household essentials of every kind that are actually good for you and water.
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We package our products in clear glass bottles, as ‘clear glass’ is 100% recyclable and the bottles can be reused as well. For smaller packs, we also use paper bags or cloth pouches, where the paper bags can be composted and cloth bags reused.