"Patrah was conceived as a brand because we wanted to adopt an eco-friendly approach to fashion. It was founded by Vini in 2018 with an aim to sustain the cultural heritage and increase the production of the Indian staple cotton in India. The brand
makes premium-quality everyday clothing that incorporates sustainable practices from seed to stitch, using kala cotton as its primary fabric. Patrah is a slow fashion clothing brand. Vegan, eco-friendly and artisanal. Our ethos pivots around comfort, feel, and functionality. Our goal is to sustain the environment by making use of biodegradable fabrics, sustain the art of hand loom and also sustain the artisans making high quality fabrics.
We believe in ‘slow fashion’ that is to embrace long-lasting, durable clothes that will always be in vogue and avoiding tons and tons of waste which corrupts our planet’s resources.
We create daily wears for a greater and positive impact on the environment.
We use hand loom fabrics that also help generate income for heritage artisans.
Furthermore, we use natural and eco-friendly dyes.
Raw materials of our sustainable fabrics are grown in drought-prone areas.
Our designs are timeless, encouraging everyone to embrace slow fashion.
Our garments are biodegradable.
With every purchase you make at Patrah you’re helping the artisans sustain their art and also providing for their families. Our initiative to generate income for the artisans has helped many artisans in keeping their heritage art alive. Your contribution will only add to the glory of beautiful craftsmanship and diligence of the artisans.
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I founded Patrah with an aim to sustain the cultural heritage and increase the production of the Indian staple cotton in India. The brand makes premium-quality everyday clothing that incorporates sustainable practices from seed to stitch. Keeping it aligned to the principles of slow fashion, the company’s ethos pivots around comfort, feel and functionality. The vision is to be the best lifestyle brand for everyday products which creates a global impact through sustainable development of
lifestyle goods and empower the entire global population to choose better products in terms of quality, social impact and environmental consciousness. Our mission is to provide excellent customer experience and service, promote a conscious lifestyle and have transparent supply chains. Our values are honesty, compassion, and visionary
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We pack all our products in 100% plastic free packaging since we are a sustainable brand and using plastic does not meet with our brand ethos.