The Good Route
We at the good route offer intentional products that prioritise the planet. Intentionality is at the core of our brand and design process. It guides us to constantly create with purpose and push the boundaries of what we seek most in life.
"We wanted to build a community of changemakers, and the pandemic gave us time that led to our initiative, the sustainability stories forum (SSF). Through SSF, we learned from all the extraordinary people we interacted with since its inception, which inspired us to start the good route. The good route was created to highlight ethical efforts taken by individuals or businesses and unite people committed to environmental and social responsibility. Through our blog: the good journal, we explore
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We are committed to continuously improving our packaging standards to avoid the pollution of unsustainable materials. We have eliminated almost all traces of plastic in our packaging, water-activated tape, and biodegradable product labels from handmade paper. We also optimize the carbon footprint of our shipments by always using brown mailers and choosing cardboard boxes only when required.
54% less carbon emissions
79% less plastic pollution
