DAWAT-E-HADIYAH

Nine gifting tiers. One thoughtfully cohesive Diwali experience.

How Dawat-e-Hadiyah moved beyond conventional festive gifting to create meaningful, abundant gifts for dignitaries, government officials, ministers, media and employees

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“I loved the hampers, and our management did too.”

SAMEENA SONGERWALA

Project Manager, Dawat-e-Hadiyah

GIFTING CATEGORIES

ZERO-PLASTIC

APPROACH

EARLY

DELIVERY

GIFTING CATEGORIES

ZERO-PLASTIC

APPROACH

EARLY

DELIVERY

The Challenge

A generous gifting tradition needed a fresh approach

Dawat-e-Hadiyah's Diwali gifting spanned a remarkably diverse group of recipients, from senior government officials and ministers to media and employees.

Their traditional approach centred around gold guineas, mithai and dry-fruit boxes. But gold could feel transactional, while festive sweets had a limited shelf life.

With significant budgets being invested in gifting, they wanted to create an experience that felt more thoughtful, cohesive and memorable.

The Idea

More to open. More to discover. More to remember

In our conversations with the team, one idea kept resonating: abundance. Rather than centring the gift around one high-value item, we proposed a richer unboxing experience made up of multiple thoughtfully chosen products.

It also created a natural connection with Loopify's zero-plastic packaging approach and Dawat-e-Hadiyah's own philanthropic values through Project Rise.

What We Created

A gift where every detail played a part

A new take on luxury

From one high-value item to a richer experience

Gold guineas were replaced with a selection of premium, utility-led products, creating gifts that felt luxurious while offering recipients more to discover and use.

A fresher festive curation

Gourmet treats with more staying power 

In place of traditional mithai boxes, we introduced a curated selection of gourmet foods, bringing indulgence to the hamper without relying on short-shelf-life festive sweets.

Nine thoughtful tiers

Different gifts. One cohesive experience

Nine gifting categories were created for different recipient groups, while Loopify's Signature Collection packaging brought a consistent story-led design language across the programme.

A new take on luxury

From one high-value item to a richer experience

Gold guineas were replaced with a selection of premium, utility-led products, creating gifts that felt luxurious while offering recipients more to discover and use.

A fresher festive curation

Gourmet treats with more staying power 

In place of traditional mithai boxes, we introduced a curated selection of gourmet foods, bringing indulgence to the hamper without relying on short-shelf-life festive sweets.

Nine thoughtful tiers

Different gifts. One cohesive experience

Nine gifting categories were created for different recipient groups, while Loopify's Signature Collection packaging brought a consistent story-led design language across the programme.

The Execution

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With budget approvals pushing the order confirmation to 9 September, the programme had to move quickly.
Loopify managed the curation, tiering, packaging and fulfilment across all nine gifting categories, completing delivery well ahead of Diwali so the Dawat-e-Hadiyah team had ample time to distribute gifts to government officials and other recipients.

The Impact

A smoother process. A more meaningful response.

Loved by the team

The project lead and senior management responded positively to the new gifting experience.

A new gifting approach

The programme moved beyond gold guineas and traditional mithai boxes towards more utility-led, abundant gifting.

The relationship grew

Following the programme, Loopify was referred to another department responsible for media gifting, a team that had relied on traditional dry-fruit gifts for years.