Elements of Diwali

Why do we light diyas? Why do we make rangoli? Why are sweets such an important part of the celebration?

This playful collection invites recipients to discover stories behind every ‘element’ of Diwali. Through a scratch-to-reveal game on the packaging and a digital experience tucked within the quintessentially festive curation, familiar Diwali traditions become moments of curiosity, conversation and discovery.

Browse gift hampers from Elements of Diwali

BEHIND THE BOX

Some stories are better told in person

5 Days of Diwali

Five days. Five stories. Hemal takes us beyond the Diwali story we all know.

The Diwali Collective

From familiar rituals to traditions you may never have heard of. Tanvi takes us through the idea behind Diwali Collective.

Elements of Diwali

Diyas, rangoli, mithai. We know the traditions. But do we know the stories behind them? Hemal explains.

The Sweet Map of India

It looks like a celebration of mithai. But there’s more to it. Tanvi takes us through the idea behind the map.

The India Collective

Nine regions. Nine artforms. One story. Tanvi takes us through the idea that brings them together.