2,222 thoughtful gifts.
8 cities. Just 2 weeks.
A story-led Diwali gifting experience that connected Vishvaraj's work with the Ganga to a seamless, large-scale gifting programme for clients and government dignitaries
A premium gift needed a more thoughtful approach
Vishvaraj's Diwali gifts were intended for valued clients and government dignitaries, but the existing approach relied on standard dry-fruit boxes with little connection to the company or its work.
The process also demanded significant time from the internal team, from managing last-minute sourcing to repacking gifts themselves.
This time, they wanted an experience that felt considered from start to finish and could be delivered seamlessly at scale.
We found the story in the Ganga
Vishvaraj's work is closely connected to water and environmental infrastructure, including the Namami Gange initiative. That gave us a natural starting point.
We selected the Gangetic River Dolphin design from our Signature Collection, turning the packaging into a story about one of the Ganga's most remarkable inhabitants and creating a gift that felt meaningfully connected to the work Vishvaraj does.
A gift where every detail played a part
Story-led packaging
A design rooted in their workThe Gangetic River Dolphin story became the foundation of the gift, creating an immediate connection between the packaging and Vishvaraj's environmental work.
Thoughtful curation
A more considered take on festive favouritesA wide selection of premium dry fruits replaced the standard off-the-shelf assortment, elevating a familiar Diwali gift into a more generous experience.
Personalisation
Vishvaraj, woven through the experienceFrom the sleeve and box to the greeting card, brochure and individual food packaging, every element was customised to create one cohesive experience.
2,222 Hampers. 8 Cities. 2 Weeks.
With a tight turnaround and multiple delivery locations, every part of the programme had to move in sync.
From customisation and production to quality checks and pan-India fulfilment, Loopify managed the process end to end, ensuring every hamper arrived on time and ready to gift.
A smoother process. A more meaningful response.
100% On-Time Delivery
All 2,222 hampers were delivered across eight cities on time, with zero defects reported.
A smoother gifting cycle
The internal team described it as the smoothest gifting cycle they had run.
A gift that got noticed
The sales team received positive feedback from clients, who described the gifts as unlike anything they had received before.
The relationship continued
Following the Diwali programme, Loopify went on to manage Vishvaraj's awards and recognition programme.
