1,780 Women's Day gifts employees actually wanted to talk about.

BDO RISE

1,780 Women's Day gifts employees actually wanted to talk about.

How BDO Rise chose a story-led Loopify collection for Women's Day, creating a gifting experience that sparked employee appreciation and organic social sharing

INDUSTRY

Business Process Outsourcing

COMPANY SIZE

3,000+ Employees

OCCASION

Women’s Day

RECIPIENTS

1,780 Employees

INDUSTRY

Business Process Outsourcing

COMPANY SIZE

3,000+ Employees

OCCASION

Women’s Day

RECIPIENTS

1,780 Employees

“Folks are absolutely loving the hamper!”

MARGI SHAH

Associate Director, BDO Rise

1,780

HAMPERS DELIVERED

OFFICES ACROSS INDIA

2 Weeks

BRIEF TO DELIVERY

1,780

HAMPERS DELIVERED

OFFICES ACROSS INDIA

2 Weeks

BRIEF TO DELIVERY

The Challenge

The gifts were being received. They just weren't being valued

BDO Rise had gifted employees for Women's Day before, but the hampers weren't creating the response the team hoped for.

Recipients didn't always value or use what they received, and internal feedback reflected that disconnect.

For 1,780 employees, the challenge wasn't simply finding another hamper. It was creating something that felt relevant, thoughtful and worth engaging with.

The Idea

The right concept was already waiting

BDO Rise had seen Loopify's Women's Day hampers the previous year. When the team returned to explore gifting for 1,780 employees, our story-led collection celebrating remarkable Indian women stood out.

Rather than starting with a generic Women's Day brief, the team chose a concept that already gave the occasion greater meaning: pairing thoughtful wellness products with stories of women whose journeys were worth discovering.

What We Created

A Loopify collection, made BDO Rise’s own

The concept

Stories that gave the occasion more meaning

The chosen hampers came from Loopify's Women's Day collection, with packaging centred around the stories of remarkable Indian women.

The curation

Wellness products employees would actually use 

The story-led concept was paired with a wellness-focused curation, moving away from gifts employees had previously struggled to value or use.

Personalisation

Adapted for BDO Rise

The sleeve and greeting card were customised with BDO Rise branding, bringing the existing Loopify concept into a cohesive gifting experience for their employees.

The concept

Stories that gave the occasion more meaning

The chosen hampers came from Loopify's Women's Day collection, with packaging centred around the stories of remarkable Indian women.

The curation

Wellness products employees would actually use 

The story-led concept was paired with a wellness-focused curation, moving away from gifts employees had previously struggled to value or use.

Personalisation

Adapted for BDO Rise

The sleeve and greeting card were customised with BDO Rise branding, bringing the existing Loopify concept into a cohesive gifting experience for their employees.

The Execution

1,780 hampers. 6 offices. Two weeks.

With a two-week turnaround, Loopify managed the customisation, production, quality checks and fulfilment of 1,780 hampers across six BDO Rise offices in India.

Every hamper arrived ahead of Women's Day, ready to be distributed to employees.

The Impact

Employees didn't just receive the hampers. They talked about them.

Enthusiastic employee feedback

The HR team received positive feedback from employees across the organisation.

Organically shared

Employees posted about their hampers on LinkedIn, taking the experience beyond the moment of gifting.

More teams reached out

Following the Women's Day programme, BDO Rise's Bangalore team reached out for event gifting, with interest in future gifting programmes too.