800 joining kits employees actually wanted to use.

NUVAMA WEALTH

800 joining kits employees actually wanted to use.

How Nuvama Wealth replaced standard onboarding merchandise with a fully customised, sustainability-led welcome experience built around its brand and values

INDUSTRY

Financial Services

COMPANY SIZE

2,300+ Employees

OCCASION

Employee Onboarding

RECIPIENTS

800 New Joiners

INDUSTRY

Financial Services

COMPANY SIZE

2,300+ Employees

OCCASION

Employee Onboarding

RECIPIENTS

800 New Joiners

“They loved the look of the boxes. It was premium.”

NATASHA PATEL

Executive VP & HR Head, Nuvama

800

HAMPERS DELIVERED

Customised

PRODUCTS & PACKAGING

3 Weeks

DESIGN TO DELIVERY

800

HAMPERS DELIVERED

Customised

PRODUCTS & PACKAGING

3 Weeks

DESIGN TO DELIVERY

The Challenge

The first welcome didn't feel like Nuvama

Nuvama's existing joining kit followed a familiar formula: standard products, packed in a branded box. But employees weren't always valuing or using what they received.

For a financial services brand with a distinct identity and commitment to sustainability, the experience felt disconnected from the company new joiners were stepping into.

Nuvama wanted the first gift employees received to feel more considered, more premium and far more representative of the brand.

The Idea

Don't just put the brand on the box. Build it into the kit.

Instead of starting with standard merchandise and adding a logo, we started with Nuvama itself.

Through conversations with HR, procurement and marketing, we looked at employee preferences, behaviours, brand guidelines and the company's values. Sustainability became a central thread, shaping both the products and the experience around them.

What We Created

A joining kit built around the brand, not a catalogue

A more premium welcome

Designed to be valued and used

The final experience moved away from generic onboarding merchandise towards useful, thoughtfully designed products employees could carry into their everyday lives.

A cohesive design language

One idea, carried through the experience 

From the products to the packaging, every element followed the same visual and thematic direction, creating a joining kit that felt considered as a whole.

Custom-made products

Made for Nuvama

Rather than selecting an off-the-shelf joining kit, the products were custom built around the sustainability-led theme and Nuvama's brand.

A more premium welcome

Designed to be valued and used

The final experience moved away from generic onboarding merchandise towards useful, thoughtfully designed products employees could carry into their everyday lives.

A cohesive design language

One idea, carried through the experience 

From the products to the packaging, every element followed the same visual and thematic direction, creating a joining kit that felt considered as a whole.

Custom-made products

Made for Nuvama

Rather than selecting an off-the-shelf joining kit, the products were custom built around the sustainability-led theme and Nuvama's brand.

The Execution

800 fully customised kits. Ready in three weeks.

Once the design was finalised, Loopify managed production, customisation, quality checks and fulfilment of all 800 kits within Nuvama's timeline.

Every kit was produced as one cohesive experience, from the custom-built products to the final hamper box, and delivered together for the onboarding programme.

The Impact

Positive employee feedback

HR received strong feedback on the revamped joining kits from employees and senior management.

800 more kits ordered

Nuvama placed a repeat order for another 800 joining kits for the following year.

The relationship expanded

The programme grew beyond onboarding, with Nuvama also choosing Loopify for client Diwali gifting, Women's Day gifting and employee event gifting.